Logo Color Palettes & Combinations: How to Choose the Right Colors for Any Logo
Choosing the right logo colors is one of the most important branding decisions you will ever make. A logo color palette is not just about aesthetics — it affects brand recognition, emotional response, scalability, and trust.
In this guide, you’ll learn how logo color palettes, combinations, and schemes actually work, how many colors a logo should use, and which color combinations perform best for different types of logos — with real HEX codes you can use immediately.
What Is a Logo Color Palette?
A logo color palette is the set of colors used inside the logo itself, including the symbol, wordmark, and any supporting elements.
Unlike full branding color palettes, logo palettes are:
Smaller
More contrast-focused
Optimized for recognition at small sizes
Designed to work in color, grayscale, and monochrome
A strong logo palette must look good on:
Websites
Social media avatars
App icons
Print materials
Light and dark backgrounds
Why Logo Color Choice Matters More Than You Think
Your logo colors are often the first visual signal users receive about your brand. Before reading a word, people subconsciously judge:
Professionalism
Trustworthiness
Industry relevance
Emotional tone
Poor logo color combinations can:
Reduce legibility
Look unprofessional at small sizes
Fail accessibility checks
Break when placed on different backgrounds
Good logo color schemes do the opposite — they scale, adapt, and remain recognizable everywhere.
How Many Colors Should a Logo Have?
1-Color Logo Palettes (Minimal & Timeless)
Best for:
Tech startups
Personal brands
Luxury brands
Icons and app logos
Pros:
Maximum scalability
Easy reproduction
Strong brand recall
You can find 1-Color for your palettes in our Color Swatches Library
2-Color Logo Combinations (Most Common)
Best for:
Modern brands
SaaS companies
E-commerce
Agencies
Pros:
Strong contrast
Visual interest
Clear hierarchy
3-Color Logo Palettes (Use Carefully)
Best for:
Creative brands
Education
Entertainment
Rule:
If you use three colors, one must dominate, one supports, and one accents.
More than three colors in a logo usually hurts clarity.
You also can use our free color palette generator to generate the best color combinations.
Best 2 Color Logo Color Palettes (Highly Reliable)
1. Black + Gold (Luxury Logos)
Black: #0F172A
Gold: #D4AF37
Why it works:
Premium perception
Strong emotional value
Ideal for fashion, jewelry, consulting
#0F172A
#D4AF37
2. Green + Dark Grey (Finance & Health)
Green: #16A34A
Dark Grey: #1F2937
Why it works:
Balanced and trustworthy
Avoids aggressive contrast
Professional tone
#16A34A
#1F2937
3. Orange + Navy (Bold & Energetic Brands)
Orange: #FB923C
Navy: #0A2540
Why it works:
High visibility
Strong call-to-action energy
Excellent for startups and agencies
#FB923C
#0A2540
4. Teal & Soft Coral
Teal: #0D9488
Soft Coral: #FCA5A5
Fresh and inviting, often used in wellness, lifestyle, and creative logos.
#0D9488
#FCA5A5
5. Royal Blue & White
Royal Blue: #1D4ED8
White: #FFFFFF
A clean and trustworthy combination commonly used by tech and SaaS brands.
#1D4ED8
#FFFFFF
6. Navy & Cyan
Navy: #0A2540
Cyan: #06B6D4
Feels professional with a modern, digital accent for innovation-focused logos.
#0A2540
#06B6D4
7. Charcoal Black & Gold
Charcoal Black: #111827
Gold: #D97706
Creates a premium and confident look suited for luxury or finance brands.
#111827
#D97706
8. Emerald Green & Dark Grey
Emerald Green: #16A34A
Dark Grey: #1F2937
Balances growth and stability, ideal for sustainability or fintech logos.
#16A34A
#1F2937
9. Crimson Red & Ivory
Crimson Red: #B91C1C
Ivory: #FAF3E0
Bold yet refined, often used by fashion or lifestyle brands.
#B91C1C
#FAF3E0
10. Indigo & Cool Grey
Indigo: #4F46E5
Cool Grey: #6B7280
A reliable and modern pairing for software and productivity tools.
#4F46E5
#6B7280
11. Forest Green & Cream
Forest Green: #14532D
Cream: #FAF3E0
Natural and grounded, suitable for organic or outdoor brands.
#14532D
#FAF3E0
12. Burnt Orange & Navy
Burnt Orange: #C2410C
Navy: #0A2540
Energetic yet controlled, great for startups and creative agencies.
#C2410C
#0A2540
13. Slate Grey & Sky Blue
Slate Grey: #334155
Sky Blue: #38BDF8
A calm and professional mix used in dashboards and corporate identities.
#334155
#38BDF8
14. Teal & White
Teal: #0D9488
White: #FFFFFF
Fresh and approachable, often seen in healthcare and SaaS logos.
#0D9488
#FFFFFF
15. Purple & Pink
Purple: #6D28D9
Pink: #EC4899
Expressive and creative, popular among beauty and digital creators.
#6D28D9
#EC4899
16. Black & Soft Gold
Black: #0F172A
Soft Gold: #EAB308
Signals exclusivity and authority without feeling overly flashy.
#0F172A
#EAB308
17. Rose Red & Charcoal
Rose Red: #E11D48
Charcoal: #1C1C1C
A bold combination that still maintains visual balance for branding.
#E11D48
#1C1C1C
18. Chocolate Brown & Beige
Chocolate Brown: #6B4F3F
Beige: #EDE3D1
Warm and welcoming, suitable for handmade or artisanal brands.
#6B4F3F
#EDE3D1
19. Olive Green & Sand
Olive Green: #556B2F
Sand: #E6D3A3
Earthy tones that work well for eco-friendly or lifestyle logos.
#556B2F
#E6D3A3
20. Navy & Silver
Navy: #0A2540
Silver: #CBD5E1
Clean and corporate, commonly used in consulting and enterprise brands.
#0A2540
#CBD5E1
21. Cyan & Slate
Cyan: #06B6D4
Slate: #334155
A sharp, tech-forward palette with good contrast and clarity.
#06B6D4
#334155
22. Emerald Green & White
Emerald Green: #16A34A
White: #FFFFFF
Simple and trustworthy, often used by finance and wellness brands.
#16A34A
#FFFFFF
23. Indigo Blue & Light Grey
Indigo Blue: #4338CA
Light Grey: #E5E7EB
Feels modern and structured, suitable for SaaS and digital platforms.
#4338CA
#E5E7EB
24. Charcoal & Mint
Charcoal: #111827
Mint: #6EE7B7
Adds freshness to a dark base, great for modern startup logos.
#111827
#6EE7B7
25. Burgundy & Blush
Burgundy: #7F1D1D
Blush Pink: #F4C2C2
Romantic and elegant, often used in wedding or beauty branding.
#7F1D1D
#F4C2C2
26. Copper & Cream
Copper: #B45309
Cream: #FAF3E0
Warm metallic tones that feel handcrafted and premium.
#B45309
#FAF3E0
27. Midnight Blue & Ice Blue
Midnight Blue: #020617
Ice Blue: #E0F2FE
High contrast with a modern feel, perfect for tech or security brands.
#020617
#E0F2FE
28. Dark Teal & Soft Aqua
Dark Teal: #134E4A
Soft Aqua: #99F6E4
Calm and refreshing, commonly used in wellness and SaaS logos.
#134E4A
#99F6E4
29. Violet & Lavender
Violet: #5B21B6
Lavender: #DDD6FE
Creative yet soft, suitable for education and creative platforms.
#5B21B6
#DDD6FE
30. Rust Orange & Warm Grey
Rust Orange: #9A3412
Warm Grey: #A8A29E
Adds personality without overpowering, good for lifestyle brands.
#9A3412
#A8A29E
31. Onyx Black & Neon Green
Onyx Black: #030712
Neon Green: #22C55E
High-energy and bold, popular with tech and gaming brands.
#030712
#22C55E
32. Navy & Soft Orange
Navy: #0F172A
Soft Orange: #FB923C
Professional with a friendly accent, great for SaaS and startups.
#0F172A
#FB923C
33. Mocha Brown & Ivory
Mocha Brown: #4B3621
Ivory: #F9F7F3
Warm and classic, ideal for coffee, food, or lifestyle logos.
#4B3621
#F9F7F3
34. Slate Blue & Cyan
Slate Blue: #475569
Cyan: #22D3EE
Feels technical and clean, often used in developer-focused products.
#475569
#22D3EE
35. Blue Grey & White
Blue Grey: #1E293B
White: #FFFFFF
Minimal and professional, suitable for corporate and SaaS branding.
#1E293B
#FFFFFF
36. Plum Purple & Soft Rose
Plum Purple: #701A75
Soft Rose: #FDA4AF
Stylish and expressive, often used by creative and fashion brands.
#701A75
#FDA4AF
37. Dark Brown & Soft Gold
Dark Brown: #3F2A1D
Soft Gold: #D6B56C
Luxurious and grounded, suitable for premium handcrafted brands.
#3F2A1D
#D6B56C
38. Cool Black & Cool Grey
Cool Black: #020617
Cool Grey: #9CA3AF
Neutral and modern, often used in minimal tech branding.
#020617
#9CA3AF
39. Pine Green & Mint
Pine Green: #064E3B
Mint: #A7F3D0
Fresh and organic, ideal for eco and wellness-focused brands.
#064E3B
#A7F3D0
40. Steel Blue & Soft Grey
Steel Blue: #1E40AF
Soft Grey: #E5E7EB
Professional and versatile, commonly used in B2B and SaaS logos.
#1E40AF
#E5E7EB
Best 3 Color Logo Color Combinations (Controlled Use)
1. Blue, Grey, White (Corporate Logos)
Blue: #1E40AF
Grey: #6B7280
White: #FFFFFF
Why it works:
Structured and safe
Clear hierarchy
Works in almost all formats
#1E40AF
#6B7280
#FFFFFF
2. Purple, Pink, White (Creative Brands)
Purple: #7C3AED
Pink: #EC4899
White: #FFFFFF
Why it works:
Creative and expressive
Modern aesthetic
Best for digital-first brands
#7C3AED
#EC4899
#FFFFFF
3. Brown, Cream, Dark Green (Organic Brands)
Brown: #6B4F3F
Cream: #FAF3E0
Dark Green: #2F5D50
Why it works:
Earthy and authentic
Great for handmade, food, or lifestyle brands
#6B4F3F
#FAF3E0
#2F5D50
4. Royal Blue, White & Slate
Royal Blue: #1D4ED8
White: #FFFFFF
Slate: #334155
A balanced and trustworthy palette widely used in SaaS and corporate logos.
#1D4ED8
#FFFFFF
#334155
5. Navy, Cyan & Light Grey
Navy: #0A2540
Cyan: #06B6D4
Light Grey: #E5E7EB
Feels modern and technical while maintaining strong readability.
#0A2540
#06B6D4
#E5E7EB
6. Charcoal Black, Gold & Ivory
Charcoal Black: #111827
Gold: #D97706
Ivory: #FAF3E0
Projects luxury and confidence without appearing overly decorative.
#111827
#D97706
#FAF3E0
7. Emerald Green, White & Dark Grey
Emerald Green: #16A34A
White: #FFFFFF
Dark Grey: #1F2937
Clean and trustworthy, suitable for finance or sustainability brands.
#16A34A
#FFFFFF
#1F2937
8. Royal Purple, Soft Pink & Light Grey
Royal Purple: #6B21A8
Soft Pink: #F9A8D4
Light Grey: #E5E7EB
Creative yet approachable, suitable for beauty, fashion, or digital brands.
#6B21A8
#F9A8D4
#E5E7EB
9. Forest Green, Mustard & Cream
Forest Green: #14532D
Mustard: #D97706
Cream: #FAF3E0
Earthy and warm, perfect for eco, artisan, or organic brand logos.
#14532D
#D97706
#FAF3E0
10. Navy, Mint & Soft Blue
Navy: #0A2540
Mint: #6EE7B7
Soft Blue: #60A5FA
Modern and balanced, great for tech startups and SaaS products.
#0A2540
#6EE7B7
#60A5FA
11. Burnt Orange, Navy & Light Grey
Burnt Orange: #C2410C
Navy: #0A2540
Light Grey: #E5E7EB
Energetic but controlled, great for startups and agencies.
#C2410C
#0A2540
#E5E7EB
12. Teal, White & Charcoal
Teal: #0D9488
White: #FFFFFF
Charcoal: #111827
Fresh and modern with strong contrast for logo clarity.
#0D9488
#FFFFFF
#111827
13. Charcoal, Electric Blue & White
Charcoal: #111827
Electric Blue: #3B82F6
White: #FFFFFF
Bold and high-contrast, ideal for gaming, fintech, and digital platforms.
#111827
#3B82F6
#FFFFFF
14. Burgundy, Blush & Ivory
Burgundy: #7F1D1D
Blush Pink: #F4C2C2
Ivory: #FAF3E0
Elegant and romantic, suitable for wedding and beauty brands.
#7F1D1D
#F4C2C2
#FAF3E0
15. Chocolate Brown, Beige & Green
Chocolate Brown: #6B4F3F
Beige: #EDE3D1
Green: #14532D
Warm and grounded, commonly used by artisanal brands.
#6B4F3F
#EDE3D1
#14532D
16. Olive Green, Sand & Cream
Olive Green: #556B2F
Sand: #E6D3A3
Cream: #FAF3E0
Soft and earthy, perfect for lifestyle and eco branding.
#556B2F
#E6D3A3
#FAF3E0
17. Midnight Blue, Ice Blue & Grey
Midnight Blue: #020617
Ice Blue: #E0F2FE
Grey: #9CA3AF
High contrast with a clean, tech-forward feel.
#020617
#E0F2FE
#9CA3AF
18. Cyan, Slate & White
Cyan: #06B6D4
Slate: #334155
White: #FFFFFF
Feels digital and modern without overwhelming the logo.
#06B6D4
#334155
#FFFFFF
19. Rust Orange, Warm Grey & Cream
Rust Orange: #9A3412
Warm Grey: #A8A29E
Cream: #FAF3E0
Adds personality while keeping the palette mature and readable.
#9A3412
#A8A29E
#FAF3E0
20. Violet, Lavender & Slate
Violet: #5B21B6
Lavender: #DDD6FE
Slate: #334155
Creative yet balanced, suitable for education and creative platforms.
#5B21B6
#DDD6FE
#334155
21. Mocha Brown, Ivory & Soft Gold
Mocha Brown: #4B3621
Ivory: #F9F7F3
Soft Gold: #D6B56C
Luxurious and warm, often used by premium lifestyle brands.
#4B3621
#F9F7F3
#D6B56C
22. Charcoal, Mint & White
Charcoal: #111827
Mint: #6EE7B7
White: #FFFFFF
Modern and fresh, popular among startups and SaaS tools.
#111827
#6EE7B7
#FFFFFF
23. Pine Green, Mint & Cream
Pine Green: #064E3B
Mint: #A7F3D0
Cream: #FAF3E0
Organic and calming, ideal for wellness brands.
#064E3B
#A7F3D0
#FAF3E0
24. Navy, Orange & White
Navy: #0F172A
Orange: #FB923C
White: #FFFFFF
Professional with a friendly accent for call-to-action focus.
#0F172A
#FB923C
#FFFFFF
25. Plum Purple, Rose & Ivory
Plum Purple: #701A75
Rose Pink: #FDA4AF
Ivory: #FAF3E0
Stylish and expressive, suitable for fashion and creative logos.
#701A75
#FDA4AF
#FAF3E0
26. Steel Blue, Soft Grey & White
Steel Blue: #1E40AF
Soft Grey: #E5E7EB
White: #FFFFFF
Clean and versatile, ideal for B2B and corporate brands.
#1E40AF
#E5E7EB
#FFFFFF
27. Dark Teal, Aqua & Charcoal
Dark Teal: #134E4A
Aqua: #99F6E4
Charcoal: #111827
Feels modern and calming with strong visual contrast.
#134E4A
#99F6E4
#111827
28. Onyx Black, Neon Green & Grey
Onyx Black: #030712
Neon Green: #22C55E
Grey: #9CA3AF
Bold and high-energy, popular with tech and gaming brands.
#030712
#22C55E
#9CA3AF
29. Copper, Cream & Brown
Copper: #B45309
Cream: #FAF3E0
Brown: #6B4F3F
Warm and handcrafted, suitable for premium artisanal brands.
#B45309
#FAF3E0
#6B4F3F
30. Indigo Blue, Sky Blue & White
Indigo Blue: #4338CA
Sky Blue: #38BDF8
White: #FFFFFF
Friendly and professional, often used in SaaS products.
#4338CA
#38BDF8
#FFFFFF
31. Rose Red, Charcoal & Ivory
Rose Red: #E11D48
Charcoal: #1C1C1C
Ivory: #FAF3E0
Bold yet refined, commonly used in lifestyle branding.
#E11D48
#1C1C1C
#FAF3E0
32. Dark Brown, Soft Gold & Cream
Dark Brown: #3F2A1D
Soft Gold: #D6B56C
Cream: #FAF3E0
Elegant and grounded, perfect for luxury handcrafted brands.
#3F2A1D
#D6B56C
#FAF3E0
33. Slate Blue, Cyan & White
Slate Blue: #475569
Cyan: #22D3EE
White: #FFFFFF
Clean and technical, suitable for developer-focused products.
#475569
#22D3EE
#FFFFFF
34. Blue Grey, White & Orange
Blue Grey: #1E293B
White: #FFFFFF
Orange: #FB923C
Professional with a warm accent for brand personality.
#1E293B
#FFFFFF
#FB923C
35. Sage Green, Cream & Brown
Sage Green: #9CAF88
Cream: #FAF3E0
Brown: #6B4F3F
Soft and natural, ideal for wellness and lifestyle brands.
#9CAF88
#FAF3E0
#6B4F3F
36. Cool Black, Cool Grey & White
Cool Black: #020617
Cool Grey: #9CA3AF
White: #FFFFFF
Minimal and neutral, perfect for modern tech logos.
#020617
#9CA3AF
#FFFFFF
37. Deep Purple, Lilac & Slate
Deep Purple: #581C87
Lilac: #E9D5FF
Slate: #334155
Creative and elegant with strong visual balance.
#581C87
#E9D5FF
#334155
38. Teal Blue, Mint & White
Teal Blue: #0F766E
Mint: #99F6E4
White: #FFFFFF
Fresh and friendly, suitable for SaaS and wellness brands.
#0F766E
#99F6E4
#FFFFFF
39. Sand, Brown & Forest Green
Sand: #E6D3A3
Brown: #6B4F3F
Forest Green: #14532D
Earthy and grounded, great for outdoor or eco brands.
#E6D3A3
#6B4F3F
#14532D
40. Navy, Silver & Cyan
Navy: #020617
Silver: #CBD5E1
Cyan: #06B6D4
Professional with a modern accent for enterprise and tech logos.
#020617
#CBD5E1
#06B6D4
Common Logo Color Mistakes to Avoid
Using too many colors
Low contrast between symbol and text
Trend-based colors that age quickly
Colors that fail on dark or light backgrounds
Ignoring grayscale and monochrome versions
If your logo text blends into the background, it is not usable.
If you want to verify legibility, you can test logo foreground and background contrast using your Color Contrast Checker & Generator, especially for digital placements where accessibility matters.
How Logo Colors Expand into Branding Palettes
Logo colors are the foundation, not the full system.
Once finalized, logo colors usually expand into:
Primary brand colors
Secondary supporting colors
Neutral UI colors
Accent colors
This process is explained in detail in the next guide:
Branding Color Palettes: How to Build a Complete Brand Color System
Final Thoughts
A strong logo color palette is:
Simple
High-contrast
Scalable
Emotionally aligned with the brand
If your logo works in one color, two colors, and three sizes, you are doing it right.
Branding starts with the logo — everything else builds on it.
FAQs – Fall Wedding Color Combinations
1. What are logo color palettes?
Logo color palettes are carefully selected colors used in a logo to represent a brand’s identity, values, and tone. They can include single colors, two-color combinations, or multi-color schemes depending on the brand strategy.
2. How many colors should a logo have?
Most effective logos use one to three colors. Single-color logos focus on simplicity, two-color logos balance contrast, and three-color logos add depth without becoming visually cluttered.
3. Are logo color palettes different from branding color palettes?
Yes. Logo color palettes are optimized specifically for logo visibility, scalability, and recognition. Branding color palettes are broader systems used across websites, marketing materials, and products. A logo palette is usually a subset of the full branding palette.
4. Why is color contrast important in logo design?
Good color contrast ensures a logo remains readable across backgrounds, sizes, and formats. High contrast improves accessibility, brand recognition, and usability in digital and print environments.
5. Can a logo work in both light and dark backgrounds?
Yes. Professional logos are designed with flexible color combinations or alternate versions to maintain clarity on both light and dark backgrounds without losing identity.
6. Are hex codes important for logo colors?
Hex codes ensure color consistency across digital platforms. Using exact hex values prevents color variation when logos are displayed on websites, apps, or social media.
7. Can I use trendy colors for my logo?
Trendy colors can be used, but logos benefit most from timeless palettes. Evergreen colors help brands stay relevant longer and avoid frequent redesigns.
